Peer Group and General Pants to Launch 'Major Label'

Peer Group Media, today announce their appointment with General Pants Co. The partnership will give birth to Major Label, a ‘singles only’ record label wholly owned by General Pants Co. where the artist maintains ownership of copyright, has full creative control and receives 100% of the royalties through the sales of music through digital retail stores.

Each month three acts will be chosen and their single released through Major Label. The singles will be available for streaming on the General Pants Co. website and available to purchase through selected online retailers.

Peer Group Media will be responsible for managing the overall campaign, creative, PR and artist liaison. The initiative launches on 1st March 2010.

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